35% local news

33% entertainment

33% travel information

31% sports news

26% stock information

24% national news

20% vehicle purchases

17% online banking

16% employment opportunities

13% classifieds

10% real estate listings

0 - 24k 11.2%

25k - 34k 19.0%

35k - 49k 22.7%

50k - 74k 26.5%

75k + 20.5%

GENDER

51.4% male

48.6% female

AGE PROFILE

18-24 years 19%

25-34 years 22.2% 35-44 years 22.7% 45-49 years 10.7% 50-54 years 9.4%

55-64 years 9.4%

others 6.6%

• 74 million users in the United States
  
• 63% under 50 years of age
  
• 61% of US online users have incomes over 50k
  
• 22% of US online users have college degrees
  
• 37% of online households purchased goods & services online
  
• $40 billion of goods & services purchased online in 1998
  
• $2 billion spent on Internet ad sales THE LATEST TRENDS
  
• Over a half million Pittsburghers have been online in the past month
  
• Worldwide Internet traffic to double by 2002 ( in excess of 200 million users)
  
• Over $250 billion were spent online through 2000
  
• Over $900 billion will be spent on goods and services online through 2002
  
• Over $100 million Internet users in less that 10 years
  
• 52% of the newcomers to the Internet are female
  
• 40% of consumers with web access say they spend less time at the stores, now that they can easily shop & buy products online Sources: Shopping 2000, Greenfiels Online, Real Media Audience survey, Pew Research, The Media Audit, Pulse Research